Good Articles to read on running a charity event from the Smith Family Webpage at http://www.thesmithfamily.com.au/site/page.cfm?u=344
How to run a successful charity event - eBook
Charity events are a great way to raise awareness for a cause, fundraise money, and to build the reputation of a charity within the wider community.
But why are some charity events more successful than others?
A range of factors, including project management skills, the way meetings are conducted, logistics, marketing, and even the initial brainstorming session, could all contribute to the final successes of a charity event. So it's important to make sure your event is off to a great start, right from its inception.
Running a successful charity event is all about being strategic, creative and maximising the resources you already have. In this series/e-book, we will discuss:
- What a charity event is, and the benefits of running such an event
- How to come up with a good event idea and mistakes to avoid
- How to choose the best people for your organising committee
- Everything you need to know about planning the event, goals and targets
- Ways to successfully market the charity event to the right target audience
- How to get the media's attention, and why it's important
- Tips and mistakes to avoid when organising logistics
- How to recruit, look after and make the most of volunteers
- What to do on the big day
- Why follow-up is so important and how to do so effectively.
You can download the complete 'How to Run a Successful Chairty Event' ebook in pdf by clicking the link below, or you can just download the chapters that you're most interested in.
How to run a successful charity event - ebook all Chapters
Chapter 1 - Defining a charity and charity eventBefore organising a charity event, it's important to familiarise yourself with the rules and legislation that govern charities and non-profit organisations as different tax concessions and legislations apply to charities and non-profit organisations.
How to run a successful charity event - eBook Chapter 1
How to run a successful charity event - eBook Chapter 1 (HTML)
Chapter 2: The Idea - What makes for a good charity eventA successful event is all about planning and getting the process right f rom the get go. This starts with the "idea". As we demonstrated in the first chapter, there is a whole range of charity event options, but depending on your organisation's resources and goals, some types of events will work better than others.
How to run a successful charity event - eBook Chapter 2
Chapter 3: Putting together your event committeeAn organising committee is a dedicated team that makes sure the charity event is well-planned, achieves its proposed goals and runs smoothly on the day.
How to run a successful charity event - eBook Chapter 3
Chapter 4: Developing and executing a successful event planGood planning is absolutely pivotal if you want to run a successful charity event. Not only is it important to plan for how you want things to run, you also need to anticipate - and be ready to solve - any potential setbacks that arise throughout the process.
How to run a successful charity event - eBook Chapter 4
Chapter 5: Successful fundraising tips
Charities, unlike other organisations, usually put together an event with one particular goal in mind: to raise funds for a particular cause. To throw a successful charity event, a successful fundraising plan is vitally important. You want to set fundraising goals and targets that you can use in your marketing and media campaigns and in all of your communication and PR materials.
How to run a successful charity event - eBook Chapter 5
Chapter 6: Marketing, PR, media and communications
Traditionally, charity events will be marketed on TV, the radio and in print (such as through newsletters, brochures, magazine and newspaper event listings). These can all be effective depending on your targeted demographic and budget. However, these days, with the advent of social media technology such as Facebook and Twitter, it is now much easier (and cheaper) to market charity events to a wider range of people.
Chapter 7: Logistics and planning - making sure you account for everythingLogistics is about making sure everything is ready on the day. This can be everything from making sure the venue is booked, knowing the running order and how speakers will enter and exit the stage, ensuring there are enough chairs, catering and service, and arranging details such as public liability insurance, parking options and having a contingency plan in case of rain.
How to run a successful charity event - eBook Chapter 7
Chapter 8: Managing volunteers for your charity eventVolunteers are great, but as any organiser will tell you, it's important to find the right volunteers for the job and to manage them effectively.
How to run a successful charity event - eBook Chapter 8
Chapter 9: The big day - ensuring that your charity event runs smoothlyRight before the event, spend some time going over everything once more and running everyone through the execution, as you would a dress rehearsal. A mock run through will get everyone familiar with the order of events, the location and how things could potentially run on the day.
How to run a successful charity event - eBook Chapter 9
Chapter 10: Following up after the event
After any event, it is absolutely critical to follow up with all participants, staff, volunteers, attendees and donors. The sooner, the better as the event will still be fresh in everyone's minds.
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